A buyer who asks about a house is asking three other people the same evening, and the one who replies first usually gets the showing. Your site has two jobs: convince someone you are worth calling, and make sure the reply goes out in the first minute rather than the first hour.
Only one of them is ready to transact. The other two decide, quietly, whether you ever hear from them at all.
Vetting
They got your name from a friend, a sign, a portal profile or an open house, and now they are doing what everybody does before handing someone the biggest transaction of their life. This is the most common visit to an agent site and the least designed for.
What they need to see
Seller
A homeowner turning over the idea of moving, six months out, telling nobody yet. They will read everything and raise their hand only when it feels low-risk. Handled badly, this is the listing that goes to whoever sent a postcard that week.
What they need to see
Buyer
Pre-approved or close to it, with a list of saved homes and a weekend free. They want to know that you cover their price range and their area, and then they want a time on the calendar without a phone conversation first.
What they need to see
Most agent sites are vendor templates with the headshot swapped, which is fine until a seller compares two of them and cannot tell the difference. These are the parts that separate you.
In this business the person is the product. Your name, a real photograph, the brokerage you hang your license with, and one paragraph that sounds like you talking. Your broker will have rules about logos, team names and how your title is written, and those rules win over anything we would prefer.
Not "Tampa real estate" but Seminole Heights, Westchase, Apollo Beach, the streets you actually drive. Say what the flood zones and the insurance picture do to a deal there, what the commute is really like, which blocks turn over. Vendor platforms ship thousands of agents the same auto-generated area pages, and Google's spam policies name that pattern directly.
Sold and closed work is the most persuasive thing on the page, and the rules about displaying it come from your MLS and your brokerage, not from us. We show what you are permitted to show, attributed the way it has to be attributed, and we leave off anything nobody can verify.
Every field you add costs you submissions, and a name plus a phone number is usually enough to start a conversation. What matters far more is what happens next: an automatic reply inside the first minute, in your voice, while they are still on the page.
An MLS feed on your site will not outrank the portals for people searching houses, so it is not a traffic plan. It is a convenience for the buyers already working with you. If you want it, we set it up through an IDX provider you pay directly, for a fee we quote once we know your MLS and what your brokerage allows.
Agents move. If your site sits on your brokerage's platform or a vendor's subdomain, the day you leave it goes dark, along with the search history behind it. The domain should be registered to you, and the files should be yours to take, which is how we build it whichever tier you pick.
A sign call comes in on another listing and you cannot pick up without walking away from the people in front of you. Text-back replies under your name, finds out which house, and puts a showing on the calendar before you lock up.
An example for an agent. The message goes out in your name and your wording, you decide whether it offers a showing link or your calendar, and a Sunday afternoon can read differently from a Tuesday morning.
Hand-coded from scratch, on a domain in your name. The page list comes out of the free concept, because a listing-heavy seller's agent and a buyer's agent living on referrals need the site to argue two different cases.
Foundation and up
Growth and up, or Retrofit on your current site
The four tiers and the prices are the same for everyone. What differs for an agent is the reasoning: the deciding factor here is usually reply speed rather than search, so read the fit with that in mind.
Your brokerage page and your portal profile bring in enough, and you are content with that. What you are losing is the lead who called while you sat in a closing. Add the text-back and the follow-up to what you already have.
Newer to the business, or already spending everything you have on leads. You need a site with your own name on it that you keep if you change brokerages, without another monthly bill from us.
You buy or earn leads and lose some of them to whoever replied first. The site, the automatic follow-up and steady reviews working together is what closes that gap, and it compounds across a year.
You run listing ads or buy portal leads at volume and want a straight answer about which source produced which closing. Ad spend is paid to the platforms directly and never marked up by us.
Founding rates are for the first three businesses we take on, and stay locked while you stay. Everything each tier includes.
Yes, as an add-on. The feed comes through an IDX provider that you pay directly, the same way you pay for your own domain, because the MLS relationship has to be in your name and not ours. We handle the setup and the design work for a fee we quote once we know which MLS you are on and what your brokerage permits. Ask your broker first, because some of them restrict it or require their own platform.
They should not, and we build to whatever they require: the brokerage name and logo where compliance wants them, any required disclosure text, and team naming that follows their policy. Send us the advertising guidelines at the start and give your broker the link before launch. It is a short conversation early and a painful one late.
No, and I would not take your money to try. Searches like that are dominated by the national portals, and competing with them on listing inventory is not a fight a single agent wins. What a site can win is your own name, your neighborhoods, the guides nobody local has written, and the people already deciding whether to call you.
Because the lead looks you up before they answer your call, and right now that lookup lands on a profile the portal controls. The other reason is that the portal is renting you attention month to month at a price it sets. The site, the domain and the contact list are assets you keep, and they cost the same next year.
You keep everything and we swap the brokerage details, which is usually an afternoon. Worth checking now: if your current site lives on a brokerage platform or a vendor subdomain, you probably do not own it, and finding that out during a move is the wrong time.
Sometimes, and it depends on MLS rules and the brokerage that held the listing rather than on what we would like to do. Tell us what you have permission to display and how it must be credited, and we present that. Anything unverifiable stays off the page, which is also the version that survives a compliance review.
Yes, and a team site is a different build. Leads have to route to the right agent by area or by rotation, every member needs a real page instead of a headshot in a grid, and somebody has to own the domain when a member leaves. We would rather settle that last one on day one than watch it turn into an argument.
Also on this site: websites for HVAC companies, websites for plumbers, websites for restaurants. We build for dental and medical offices, law firms, salons, gyms and local shops the same way; see who else we work with.
Tell us your neighborhoods, your brokerage and where your leads come from today. We design a concept of your homepage at no cost, and show you where leads are going cold on the way in.
Serving Tampa, St. Petersburg, Clearwater, Brandon and the surrounding Bay area.